National Lottery - 'Instant Win Games'

During a period of three and half years, I developed the advertising assets for over one hundred of Camelot's IWG titles, including many licensed properties like 'Bejeweled' and 'Monopoly'. Initially working with a team, I soon took on the entire range and became solely responsible for all promotional imagery for the IWG section of the National Lottery's website. For each game I created visuals, engaging my traditional animation and illustration skills to bring to life and maximise its selling potential. Working directly with the marketing client, I ensured that each project was impactful and polished, to appeal and capture the interest of millions of players.